So there’s this professor who hates television So Much that he decides that the medium used to relay information is more important than the information relayed. Using this revelation that the “Medium is the Message” the professor decides that the content must be the audience. Becoming aware of the audience, he then breaks the forth wall to ramble at us with his crazy ideas. And I guess this guy is Canadian. Or else he wouldn’t be a Part of our Heritage now would he?

What? I saw this commercial dozens of times as a youth and I have no idea (zero actual idea) what the crazy professor is going on about. I’m sure that the idea that “the medium is the message” has some sort of meaning to people who have had it better explained, but it is not conveyed to me in this piece. It just sounds like he is “television is bad for you because the method used to educate and entertain someone is important and television is a bad method.”

I just don’t get it.

This one is weak. I can only give it One and a Half out of Six Pieces of PDR’s Reviewing System Cake because I only understand about 25% of what is going on in this one.